Alberto Berton // Visual Thinker

  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image
  • Impactful and memorable visual approach.-image

Impactful and memorable visual approach.

Here's a selection of my personal portfolio, where are recollected several works done in 18 years of working experience in advertising, the most representative ones.

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Drop me a line

MY SKILLS-image

MY SKILLS

- Advertising
- Creative Direction
- Art Direction
- Creative Strategy
- Concept Development
- Brand Development

About me

After 18 years working in advertising as a creative I had the opportunity to accumulate a decent amount of experience, facing the most different situations and clients: from the mass market products or service campaigns to the more creative and niche ads.
All of this has been done in the several ad agencies I worked in during these years (as Young & Rubicam, DDB, Ogilvy, McCann, Saatchi & Saatchi and so on).
I'm used to define myself as a "VISUAL THINKER", meaning that my creative approach is mainly visual and conceptual at the same time, synthesizing all the information received and re-elaborating them in a creative message synthetic and impactful (no matter about the media involved: tvc, print, web, TTL communication).
All this supported by strong strategic skills gained through years of experience, which allows me to have a wide and solid range of activity.

MY CV

Alberto Berton CV

Alberto Berton: art director / creative supervisor / creative strategy developer
Born in Turin (Italy) December 11th 1967

high school: humanistic studies
graduated at Istituto Europeo di Design, advertising department

AGENCIES and CLIENTS I WORKED WITH:

ITALY

1995-97 BGS DMB&B (Junior art director): Editrice La Stampa (newspaper), Fiat Auto, Yellow Pages

1997-99 Saatchi & Saatchi (Art director): Danone, Galbani (dairy products), Finanza e Futuro (bank), Walt Disney magazines, J&J (pharmaceutical division), Renault

1999-2000 Ammirati Puris Lintas (Art director): Findus (Unilever food division), Breil watches, Tribe watches, Magnum Algida (SAGIT: Unilever food division), Honda Motorcycles, Mercedes-Benz

2000-01 Verba DDB (Senior art director): Campari (spirits, wines, soft-drinks)i, Eptatrading (trading on line company), Knorr, Zanussi, Audi, Volkswagen

2001-06 Arnold Worldwide group (Senior art director/Creative supervisor): Gazzetta dello Sport (newspaper), Banca della Rete (bank), Honda Motors, Cameo, Hachette-Rusconi (magazines), Gilera (motorcycles part of Piaggio Group)

2006-09 Young & Rubicam (Senior art director/Creative supervisor): Barilla, Danone, Unicredit, SKY (pay TV), Alfa Romeo, Arena (swimwear)

2009-10 Forchets (Head of art / vice creative director): Fnac (entertainment retail chain), SKY (pay TV), Ferrero (chocolate and confectionery products), MarieClaire magazine

LITHUANIA

2010 - June 2011 Adell Taivas Ogilvy Vilnius (Senior art director): Seb Bank, Tele2, Pildyk (telecommunication), Utenos (beer), Stumbras (alcoholic drinks), Karuna, Milka (Kraft Food)

ROMANIA

2011 - 2013 McCann Erickson Bucharest (Creative group Head): Bite Lithuania (telecommunication)

LITHUANIA / ITALY

2013 - 2014: Creative freelance / creative strategy developer / communication consultant

QATAR

from January 2015: Y&R Team, Doha (Strategic Art Director): Rayyan Mineral Water, Mashreq Bank, Alfardan Group (luxury goods, properties, jewellery, marine, investment, exchange), Souq Waqif Boutique Hotels, La Cigale, McDonald's

HONORS / AWARDS / PUBLICATIONS

SWBH - RAMADAN CORPORATE CAMPAIGN: "LANTERN"
Y&R Team, Doha. Published in WELOVEAD, BESTADSONTV, COLORIBUS, CAMPAIGNSOFTHEWORLD, ADVERTOLOG

SWBH - NAJID HOTEL OPENING PRESS AD: "DOOR"
Y&R Team, Doha. Published in WELOVEAD, BESTADSONTV, COLORIBUS, CAMPAIGNSOFTHEWORLD, ADVERTOLOG

RAYYAN. WATER SUPPLIER OF THE TENNIS OPEN 2015 print ad
Y&R Team, Doha. Published in ADEEVEE, COLORIBUS, BESTADSONTV, WELOVEAD, CAMPAIGNSOFTHEWORLD

LONAS MATTRESSES "Leaves" Print Autumn Campaign
Freelance 2014.
Published in adeevee.com, coloribus.com, bestadsontv.com, welovead.com, adruby.com, gutewerbung.net, campaignsoftheworld.com

LONAS MATTRESSES "Beach" Image Summer Poster Campaign
Freelance 2014.
GOLDEN DRUM ENTRIES 2014
Published in adsoftheworld.com, adeevee.com, welovead.com, coloribus.com, bestadsontv.com, aruby.com, campaignsoftheworld.com

LONAS MATTRESSES "Ribbon" Follow on Christmas Issue
Freelance 2014. Published in adeevee.com, coloribus.com, bestadsontv.com, welovead.com, adruby.com, campaignsoftheworld.com

LONAS MATTRESSES "Sheep" Image Poster Campaign
Freelance 2012. Published in adsoftheworld.com, adeevee.com, welovead.com, adruby.com, campaignsoftheworld.com

SEB BANK LIFE INSURANCE Ad "Aspirin"
Adell Taivas Ogilvy, Vilnius
Published in adeevee.com, coloribus.com, bestadsontv.com, welovead.com

SEB BANK LEASING Ad "Toy Car"
Adell Taivas Ogilvy, Vilnius
Published in adeevee.com, coloribus.com, bestadsontv.com, welovead.com, campaignsoftheworld.com

LIHUANIAN BANK ASSOCIATION "Credit card: Daily Shopping" TVC Image Campaign
Adell Taivas Ogilvy, Vilnius
Published in adeevee.com, welovead.com, bestadsontv.com, coloribus.com, adruby.com, campaignsoftheworld.com

LITHUANIAN NATIONAL ZOO "Snake sex doll" print ad
Adell Taivas Ogilvy Vilnius
GOLDEN DRUM ENTRIES 2011
Published in LUERZER'S ARCHIVE Vol. 6-2011, coloribus.com, campaignsoftheworld.com, ADrenalinas Advertising Festival 2012: silver award

PASAKA CINEMA "End Titles" tvc
Adell Taivas Ogilvy Vilnius, 2010
Golden Hammer (Best use of media) 2011: silver award

ALFA ROMEO Q-TRONIC “Mummy/Armor”print campaign
Y&R Italy, 2008. Published in adsoftheworld.com, adeevee.com, coloribus.com

GILERA MOTORCYCLES "Strong experiences only." print image campaign
Arnold Worldwide Italy, 2006
Italian Art Director Club Shortlist 2006

HONDA MOTORS "Pedals" print ad
Arnold Worldwide Italy, 2004
New York Festivals, 2004: print section silver award / Italian Art Director Club Shortlist 2004

LA GAZZETTA DELLO SPORT (sport newspaper) "Podium" ad
Arnold Worldwide Italy, 2004
Published in CAMPAIGNSOFTHEWORLD

QUARK MAGAZINE "Helmet" tvc
Arnold Worldwide Italy, 2004
Italian Art Directors Club Shortlist 2004 / Best creative idea for tv commercials , published in adeevee.com

ALBERO DELLA VITA "Belt" tvc
Arnold Worldwide Italy, 2004
Italian Art Directors Club Shortlist 2004 (No-profit advertising), published in adeevee.com

CINELLI "Saddle" print ad
Arnold Worldwide Italy, 2003
New York Festivals Shortlist, 2003 / Italian Art Director Club Shortlist 2003/ Published in adeevee.com, coloribus.com

BANCA DELLA RETE "Greeting" tvc
Arnold Worldwide Italy, 2002. Published in adeevee.com

HASBRO TRAVEL GAMES " Alms" tvc
Verba DDB Italy, 2001. Published in adeevee.com

TRIBE WATCHES "Time Killer" print campaign
Ammirati Puris Lintas, 2001
Italian Art Directors Club shortlist 2001, published in adeevee.com, coloribus.com

Contact Me-image

Contact Me

info@albertoberton.com
+974 33732388 (Qatar)
+ 39 331 9014611(Italy)
Skype: a.berton2005