Alberto Berton // Visual Thinker

“Glaciation”

VO: “With Pizza Regina you can find out that authentic taste that makes it the queen of pizzas.”
TV ad for a frozen pizza called “Pizza Regina” (in italian “Regina” means “Queen”)
Historical note: the famous Pizza Margherita has been invented in the late 19th century by a Neapolitan chef in honor of the Queen of Italy at that time, whose name was Margherita.

Project Details

Client: Pizza Regina Cameo. VO: ''With Pizza Regina you can find out that authentic taste that makes it the queen of pizzas.'' (agency: Arnold Worldwide Milan, 2004)