Alberto Berton // Visual Thinker


Headline: “Butterflies can be caught by taste and lightness.”
Baseline: “New ricotta cheese sauce with pore mushrooms. With delicacy you can get everything.”
(“Farfalle/Butteflies” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.

Project Details

Client: Barilla Sauces. ''Butterflies can be caught by taste and lightness.'' (agency: Young & Rubicam Milan, 2008)