Alberto Berton // Visual Thinker

Naktynes “Sleepwalkers”

Naktynes is a game/event addressed to a young target audience – mainly students – sponsored and organized by Pildyk (a Lithuanian telecommunication company).
The characteristic of this game is that it takes place at night in the main Lithuanian cities as Vilnius, Kaunas and Klaipeda.
First of all the agency created the main theme (“Find the sleepwalkers in town”) and after that realized the whole communication campaign (TVC, print, outdoor, web and collaterals ).

Project Details

Client: Pildyk Naktynes. Trolleybuses Ambient Media (agency: Adell Taivas Ogilvy, 2010)