Alberto Berton // Visual Thinker

“Strong experiences only”

Headline: “Strong experiences only.”
Payoff: “Gilera. Two wheels ahead.”
Repositioning launch image campaign for Gilera, an Italian motorcycles’ brand, addressed to a young target audience (MTV generation)

Project Details

Client: Gilera motorcycles. (agency: Arnold Worldwide Italy Milan, 2006) Italian Art Director Club Shortlist 2006