Alberto Berton // Visual Thinker

“Flowers”

Headline: “Do you want to win the heart of a Tortiglione?”
Baseline: “New ricotta cheese sauce with grilled vegetables. With delicacy you can get everything.”
(“Tortiglione” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.

Project Details

Client: Barilla Sauces. ''Do you want to win the heart of a Tortiglione?'' (agency: Young & Rubicam Milan, 2008)